Recently I began to explore the use of braille labels for my own line of adaptive clothing. I came across a company based in West Sussex, United Kingdom, owned by Richard Cliffe. They were warm and welcoming and immediately made me feel at ease asking questions about braille hang tags - an topic that I was not familiar with.
Insignia Labels offer a wide range of printing services, including braille labels for clothing.
According to the World Health Organisation (WHO), the global number of visually impaired people stands at approximately 2.2 billion people and of this it is estimated that 36 million people are blind.
Braille labels are an important concept for brands to consider. It will allow the brand to be more inclusive as the braille labels assist visually impaired customers to know what they are buying. It can help them to tell if the garment is the correct size and colour. People with no vision impairments automatically take this for granted. When it comes to online purchases, braille labels offer the visually impaired a reassurance that what they really purchased is what has arrived in the post.
Infographic courtesy of World Health Organisation
Insignia Labels launched in January 2010, led by Richard and his father Steve. Their mission was to support small to midsize businesses, assisting them with sourcing the right product for their needs without enormous minimum order quantities (MOQs). For young or small businesses this can be a huge financial issue, often the MOQs are completely unobtainable for start ups.
Insignia provide an in-depth and comprehensive customer support service to assist people in their choices. “We don't want brands to feel like they are just another number, another customer, a faceless interaction - we want them to feel truly valued as a customer” he said. It is very clear that they are incredibly passionate about this fact. The awards that the company has won are testament to his dedication to help businesses seek the assistance they need.
As well as printing braille on labels, their technology allows them to print braille onto a variety of surfaces such as phone cases, glass, ceramics and paper. They also offer a braille business card printing service.
The Royal National Institute of Blind People (RNIB) describe braille as “a unique system of raised dots that can be read by touch”. Braille was invented in 1824 by Louis Braille. Due to an accident he lost his sight as a 6 year old child. You can read more about the history of braille HERE.
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